In response to this article the CEO decided he wanted his employees to be more active so he decided to make the following two steps.
- He made a deal with a local gym which meant that employees of the Accounting Firm could receive a 25% discount at the gym.
- He distributed an email, highlighting the health benefits of being Physically Active and offered suggestions on how to break up their day in the office when sitting at the desk.
Using the Social Ecological Model (SEM), critique the steps that the CEO has implemented to increase the amount of physical activity the employees are completing and outline what would need to be changed to make this program successful.